Marketing Highlights

Read with Purpose: A Friendly Heads-Up Before You Dive In 

Below is the summary—quick and to the point. But if you’re curious (or have a client in mind—we do offer Marketing Services now, just saying), each section, and more, is available in detail on additional pages. We believe in being transparent, but also efficient. So if you’re reading on, do it with purpose—and walk away with a stronger sense of how we’re pushing things forward. 

Throughout the report, you’ll see links to ways you can jump in—things you can do, actions you can take, all packaged up as Help Articles. Not into charts and stats? Want to skip straight to how you can contribute? Learn how, here.

2024 (Jan-Dec) 2025 (Jan-Jun)
Website Performance
  • Home page views more than doubled YoY, up 109%
  • Significant growth across Careers (+71%) and Services pages (+63%)
  • Semantic search and AI-driven forms enhanced user interactions
  • Pages visited per user are up 66% on average.
  • Services pages up 45% with big jumps in FileMaker (+57%), Web Dev (+30%), and Tableau (+20%).
Google Ads
  • Reduced average cost per click for FileMaker campaigns by 62%, with clicks up by 179%
  • Recruitment video campaign views rose by 210%, with cost per view dropping 62%
  • Improved user engagement: time on site increased by 67%
  • Overall conversion rate (form completions) is up 42% while cost is down 14%.
  • Clicks to FileMaker campaign up 43% with cost per click down 24% to $3.64 per click, Web Development up 127% with cost per click down to just $0.61.
Search Engine Optimization (HYVE Assisted SEO)
  • Organic search presence surged: 701k impressions and 10.6k clicks
  • Total conversions from organic traffic increased by 36% to 590
  • Beezwax ranked #4 in visibility for FileMaker-related terms, with 9.9% search visibility (up from 1.64% in 2022)
  • #1 ranking for 16 key terms including “Claris Connect Development” and “FileMaker AI Integration Services”
  • Organic search impressions are pacing ahead of last year: 582k, and clicks are at 6.95k
  • Search Visibility for Filemaker-related terms as of 6/30/25 is 15.21%
Form Completions
  • 24% YoY increase in Sales Leads
  • Total downloads hit 1,402, a 43% increase, setting a new record
  • In the first six months of 2024, we received 82 lead forms; this year, we are at 94. This is pacing slower than the second half of 2024, so more improvement is needed.
  • Downloads are down slightly, but will rebound in July with the IP9 launch.
Email Campaigns
  • Personalized email strategy resulted in the highest open rates in five years (51% vs. industry average of 36.5%)
  • Focused campaigns drove relevancy and engagement, with 692 total clicks
  • Sent 22% more emails vs last year.
  • Click-throughs are up 60%.
  • Open and bounce rates are higher, aligning with the increased send volume.
YouTube Success
  • The introduction of YouTube Shorts contributed to 30% of lifetime views in 2024 alone.
  • Total impressions reached 35,769 (+82%), and watch time increased by 29%
  • YouTube numbers are down, but they'll increase as we continue posting. Posting is pending Claris campaigns, as the secondary benefit of posting is earning Claris points.
Claris Partnership
  • Referrals from Claris grew to 714 (+7.85%) visitors, averaging 6.78 pages per session.
  • In November 2024, we achieved a record-breaking 98 referred visitors to our site from Claris in a single month
  • Referrals from Claris grew in May and June as we moved up the Partner page. We received 403 visitors (+27% YoY). 
  • Our Certification helped boost us to third place on the Claris Partner page.
  • UPDATE: The first 10 days of July brought an additional 78 visits, which is on track to be our best month ever.


How It All Comes Together...

The way we landed JobElephant – our biggest project ever outside of Apple – in 2023 illustrates how our marketing components work together. We know the intake path because of our website analytics:

The founder & CEO of JobElephant, Michael Ang, discovered us through our listing on Tableau's Partner site, by way of our software listed there. That took him to Beezwax.net where he engaged our FileMaker and Web development services content, including interacting with our website's AI-driven recommendation engine & “Interests" selector.

Our analytics show his path to the Goals selector, where he favorited (clicked “♥”) on several, and continued browsing through our offerings to achieve those goals. He moved on to Project Types, Services, and Functional Areas, favoriting particular interests as he went through. Michael’s selections included Improve Existing System, FileMaker Performance Improvement, Build APIs, and System Redesign. He told us that he is concerned about Efficiency of Operations, and Profitability, Growth & Resiliency. And in his additional written comments, he described... the project we’ve been working on for JobElephant since then.

After submitting the intake form, at his first meeting with us (with Jules and Julian), Michael said that through exploring our website he gained confidence that Beezwax has the skills and experience he was looking for. And that after submitting the form, he stopped looking at other firms’ websites and awaited our getting back to him.

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