Machine Learning
Can analyze your relevant data to assist with a variety of business functions including decision making, predictions, task automation, as well as provide customers with services and purchasing recommendations.
Artificial Intelligence and Machine learning utilizes your compiled datasets to 'learn' and perform tasks. As the technology evolves and expands, AI becomes less out of reach and more actionable. In fact, the website that you are looking at right now has AI built into it. Lucky for me, the text is still written by a human... for now, at least.