Mailchimp/Mandrill Integration

For our own Mailing system, we have integrated our FileMaker CRM with Mandrill. Contacts are identified based on Interests, content relevant to each contact is assembled in FileMaker, and the Mailings are sent as one-offs (with personalized introductory text) or in bulk, through Mandrill. We use both our CRM and Mandrill as two layers of control for making sure we don’t send to blacklisted addresses. Adter Mailings are sent import the mailing activity (opens, clicks) specific to each component of the mailing, from Mandrill, back into FileMaker - where we run reports on our marketing activity.